Most advisor sites are brochures. They say who you are, then sit there. This one puts out a clear explanation of a specific retirement rule every week, under your name, and pushes it to your Google Business Profile automatically.
Start a buildhightouchfp.com has been live since August 2026. Those numbers above are that site. Open it, then compare it to what your current one does.
Cliff Brockmann runs a flat-fee planning practice in New Jersey. His is the site linked above.
When advisors ask me how to get started marketing their company, I tell them to go to Dan.
I originally reached out to Dan because I had a big company build my website and they were not truly doing maintenance. Every time I had a question or wanted to add some content, it turned into a huge process. They did not properly make my website for SEO, performance, or other metrics Dan focuses on to help potential clients find your website.
Working with Dan changed that. Dan is not only quick to get in touch with, he actually works with you and gives his opinions on your website build. He keeps track of how your website is performing and updates it without you having to ask. There were a few times where Dan said “let me show you what I’m thinking for this” and showed me a sample, and it looked better than my original idea.
Dan works in finance and understands the compliance piece. He understands what advisors want to accomplish with their website. Also, he designed systems to automate emails, blog posts, FAQs, and automated posts right to my Google Business Profile from my website. He placed custom calculators on my website which have built-in lead generation to help clients see why my business is unique.
Working with Dan was a breath of fresh air, since I felt like he is invested in my success. The big companies I worked with, each time I called for help, it felt like a hassle. That’s why, when advisors ask me how to get started marketing their company, I tell them to go to Dan to build a website where the right potential clients can find them.
Two parts. The site, and the thing that keeps it working after launch.
You don't need a new site to get the content.
If your current site runs on FMG, Twenty Over Ten, Squarespace, or anything else, I can write the weekly articles for it: original, written for your clients and your niche, checked against the source, and published under your name after you approve each one.
Most advisor sites carry the same syndicated library as thousands of other advisors, and search engines skip duplicate content. Original articles, added week after week, are the only kind Google and AI tools can credit to you.
One advisor per niche. Your firm's compliance review fits into the approval step.
Ask about content for your siteAny developer can build you a website. Almost none of them can write accurately about the pro-rata rule, or explain what happens when an excess contribution has been sitting in an account for three years, or tell a client why their rollover broke.
I spent eight years in IRA operations at Charles Schwab and TD Ameritrade, taking the calls when those things went wrong. I write about one retirement rule every day at Retirement News Rundown.
The content is the product. The website is how it reaches people.
Tell me who you are and where your current site is. I will come back with a straight answer about whether this fits.
Dan Cashion
Cashion Enterprises, St. Louis, Missouri